#GlobalTalks Highlights the Strategic Role of Personal Branding for Entrepreneurs in the Digital Economy

The global entrepreneurial landscape continues to evolve at a pace that demands more than strong business ideas and market readiness. In a world where digital visibility shapes credibility, recognition and opportunities for collaboration, personal branding has become a decisive factor for long-term success. With this perspective, the latest edition of #GlobalTalks, held on Saturday, November 22, offered a comprehensive and practical session dedicated to helping entrepreneurs elevate their professional presence on LinkedIn and transform their identity into a strategic business asset.

#GlobalTalks is an international learning initiative developed by Global Academic Network, an educational system that connects higher education institutions across North America, Europe and Latin America. The series has become a reference point for professionals seeking accessible, high-quality insights on leadership, innovation, business strategy and digital transformation. Each edition features experts whose experience contributes to a global and multidisciplinary understanding of current professional challenges.

The latest session, titled Personal Branding for Entrepreneurs, focused on a topic that resonates widely with individuals launching or scaling new business ventures. Entrepreneurs often invest significant time and energy into developing their products, services and operational processes, yet many overlook the need to position themselves as industry voices. This gap can reduce their visibility, weaken their ability to attract qualified clients and limit their capacity to be recognized as authorities in their field.

The session’s keynote speaker was marketing specialist Miriam Collado, a widely recognized professional celebrated for her innovative approach to branding and digital communication. Collado has received multiple national distinctions in the field of marketing and has built a strong presence across social platforms, particularly on LinkedIn, where she leads influential engagement rankings and shares content with an active audience of more than 70,000 followers. Her experience as an entrepreneur, speaker and trainer allowed her to deliver a presentation that combined technical precision with practical guidance.

From the outset, Collado emphasized that personal branding is no longer a secondary or optional component for entrepreneurs. She described it as a strategic instrument that influences how others perceive value, reliability and expertise. According to her, a well-constructed personal brand accelerates the formation of meaningful connections, attracts business opportunities and enhances the credibility of the projects an entrepreneur leads. She explained that LinkedIn continues to stand out as the global platform where these dynamics unfold with the greatest impact, offering an environment where professionals can articulate their knowledge, share insights and engage with communities aligned to their field.

One of the central points of the session was the optimization of the LinkedIn profile. Collado broke down the elements that significantly improve visibility, including a more compelling headline, a clear value proposition and a narrative that positions the professional as an expert rather than a participant in their industry. She encouraged attendees to approach their digital profiles as living elements of their business strategy, designed to communicate purpose, results and long-term vision.

Collado also outlined a content-based approach to building authority online. She introduced a structured content funnel that guides audiences through stages of awareness, engagement and conversion using posts that educate, inspire and encourage interaction. The methodology, highly valued by the participants, allows entrepreneurs to strengthen their visibility organically and transform their audience into potential collaborators or clients. Her recommendations highlighted authenticity, consistency and value creation as the essential pillars for standing out in today’s saturated digital spaces.

The interaction segment at the end of the session enriched the event with practical discussions that reflected real challenges entrepreneurs are currently facing. Participants asked about how to rebrand after a career shift, how to develop an initial content strategy without prior experience and which performance metrics should be prioritized to assess growth on LinkedIn. Collado’s responses offered actionable clarity and encouraged entrepreneurs to approach their digital presence with intention, discipline and creativity.

The November edition of #GlobalTalks reinforced its role as a global platform committed to professional growth and continuous learning. By providing updated perspectives, real-world strategies and access to leading experts, the initiative continues to support the development of an international audience navigating the complexities of modern entrepreneurship. This edition, in particular, underscored the growing relevance of personal branding as a driving force behind reputation, visibility and business expansion.

#GlobalTalks remains a valuable space for professionals and entrepreneurs seeking to strengthen their knowledge, improve their strategic communication and expand their networks in a globalized digital environment. Its sustained focus on delivering high-impact, relevant content positions it as a meeting point for those seeking to advance their careers or ventures through practical and internationally informed insights.