The evolving digital economy in Latin America demands highly skilled technical professionals who can navigate complex technological and business environments. In response, Instituto de la Empresa, a licensed technical higher education institution based in Peru, has formally submitted proposals to the Peruvian Ministry of Education (MINEDU) to introduce two new technical programs: Marketing and Information Systems Development.
These programs are designed to meet the increasing demand for qualified professionals in key digital and business sectors, addressing the gap between labor market needs and the availability of well-prepared technical graduates. The institute currently serves a student body exclusively based in Peru but has developed an online educational model aligned with international standards, incorporating practical skills, digital competencies, and innovative pedagogy.
Marketing: Building Digital and Strategic Business Skills
The proposed Marketing technical program aims to equip students with competencies in digital marketing strategies, corporate communication, market analysis, consumer research, and the use of digital platforms and tools. The curriculum includes courses such as advertising writing, social media management, Google Ads, customer relationship management (CRM) tools, e-commerce, and digital analytics.
Graduates will receive an officially recognized Technical Degree in Marketing validated by MINEDU, with pathways available for further university studies or international certifications through strategic partnerships.
Information Systems Development: Meeting the Demand for Technology Experts
The Information Systems Development program focuses on training specialists in programming, data analysis, database management, cybersecurity, and the development of web and mobile applications. The curriculum covers algorithms, programming logic, software architecture, basic artificial intelligence, networking, IT security, and software testing.
This program prepares graduates for employment in technology fields such as technical support, front-end and back-end development, testing, cloud computing, and DevOps, which are experiencing rapid growth across Peru and beyond.
Quality Assurance and Regulatory Approval in Peru
Instituto de la Empresa holds institutional licensure from MINEDU since 2024, certifying the quality and legality of its distance education programs. Although the institution maintains international academic collaborations and is part of the Global Academic Network, its current student population consists solely of Peruvian learners.
This licensure guarantees compliance with national standards for technological infrastructure, pedagogical management, and student support services, ensuring that graduates receive degrees that are both nationally and internationally recognized.
Industry Linkages and Employability Focus
A distinctive feature of Instituto de la Empresa is its strong connection with the productive sector. Through its employment platform, students access virtual internships, junior roles, and certifications sponsored by technology companies and digital marketing agencies.
The programs emphasize competency-based learning and soft skills development, such as teamwork, leadership, effective communication, and project management. Internal data shows that over 70% of graduates find employment within their field during the first year after graduation.
Innovative Digital Education Model
Both programs utilize a digital learning strategy based on microlearning, business simulators, formative assessments, and personalized virtual support. The blend of asynchronous resources and live sessions with expert instructors offers flexibility suited to students balancing work and study.
Modular course design allows future opportunities for credit recognition, skills validation, or further academic progression.
Future Outlook
Peru’s labor market is undergoing significant technological transformation. According to the Ministry of Labor, demand for software development and digital marketing technicians is expected to grow by over 40% between 2025 and 2030. Instituto de la Empresa’s proposed programs directly address this need, preparing graduates to meet emerging employment challenges.
The institution has committed to continuous improvement, planning to add new programs, specializations, and complementary certifications in coming years. Expansion within Peru and strengthened ties with the private sector are also strategic priorities.
Instituto de la Empresa, a licensed technical institution in Peru with a strong commitment to digital education, is advancing its academic portfolio by proposing two relevant and strategic technical programs in Marketing and Information Systems Development.
With an emphasis on employability, digital transformation, and academic quality, the institute positions itself as a leading provider of modern, accessible technical education aligned with the demands of an increasingly digital world.
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