#GlobalTalks Explores AI in Email Marketing with MBA Kristine Atraste

On October 19, the #GlobalTalks conference series hosted a presentation on "Artificial Intelligence Applied to Email Marketing," led by MBA Kristine Atraste, Senior B2B Digital Sales and CRM Automation Expert at Coca-Cola Europacific Partners. With over 15 years of experience, she leads cross-functional teams to improve digital products and customer experiences.

Organized by Global Academic Network (GAN) and certified by Blackwell Global University, the event was exclusively available to students from GAN member institutions. Participants from Spain, Peru, Ecuador, Argentina, El Salvador, Bolivia, and other Latin American countries gathered to deepen their knowledge in the field.

MBA Kristine Atraste covered key topics such as mass personalization, segmentation, analytics, and dynamic content creation, all powered by AI. She also shared practical examples and case studies illustrating how organizations can optimize their strategies and maximize their return on investment.

AI has become a critical tool for increasing the effectiveness of campaigns. According to Atraste, the use of intelligent algorithms not only enhances audience segmentation but also predicts behaviors, leading to more relevant and timely messages for each customer.

The #GlobalTalks conference series continues to provide high-quality learning experiences and professional development opportunities, ensuring students gain cutting-edge knowledge in key business and technology fields.