UAX Rafa Nadal School of Sport’s Master’s in Sports Marketing and Communication expands to Latin America

The Master’s in Sports Marketing and Communication from UAX Rafa Nadal School of Sport is expanding to Latin America, bringing cutting-edge education to the region’s growing sports industry.

Universidad Alfonso X el Sabio (UAX) Rafa Nadal School of Sport is launching its renowned Master’s program in Latin America, starting with Peru and Chile.

This program offers a unique opportunity for professionals looking to specialize in sports marketingand stay ahead of industry trends, including eSports and NFTs. From event management to international sports sponsorships, students will develop the skills and expertise needed to excel in the global sports market.

With a strong emphasis on digital transformation, the program explores the role of emerging technologies and platforms in sports marketing and communication, covering social media strategies and data analytics. Additionally, students will receive an annual subscription to the 2Playbook Club, providing exclusive insights into the latest industry news and trends.

The program also highlights the importance of credibility, rigor, and integrity in communication—values that have defined the career of Rafa Nadal. Furthermore, students will gain hands-on experience through internships at top industry companies, including Movistar, GOL, Eurosport, Santander, LinkedIn, PlayStation, Atlético de Madrid, and more.

For more information, visit our website: https://www.uax.com/titulaciones/master-marketing-deportivo