Sports tech startup ScorePlay has successfully raised $13 million in Series A funding to scale its AI-powered content management platform. The round was led by venture capital firms such as 20VC and Seven Seven Six, alongside prominent athletes including NBA superstar Giannis Antetokounmpo and soccer icon Alex Morgan.
Founded in 2021 by Victorien Tixier and Xavier Green, ScorePlay offers a centralized platform that leverages artificial intelligence to help sports organizations streamline their content workflow. The system enables teams to efficiently upload, categorize, and distribute content to media partners, sponsors, and players.
One of ScorePlay’s major success stories is its partnership with Major League Soccer (MLS). Following Lionel Messi’s arrival at Inter Miami in 2023, the league saw a massive surge in digital engagement. To handle the increasing content demand, MLS adopted ScorePlay’s technology to ensure high-quality media distribution. Roman King, MLS’s brand marketing creative director, emphasized the importance of effective content management as the league continues its rapid expansion.
Currently, ScorePlay collaborates with over 200 teams worldwide, including franchises from the NBA and NHL. CEO Victorien Tixier has highlighted that one of the biggest challenges in sports media is the fragmentation of content management tools. ScorePlay aims to unify and simplify these processes through its AI-driven platform.
The newly secured funding will enable ScorePlay to develop new features, enhance customer support, and expand its operations. According to 20VC’s founder, Harry Stebbings, the speed of content delivery is critical in today’s digital landscape, and ScorePlay provides an innovative solution that allows athletes and organizations to stay relevant and engage with their audiences in real time.
With this latest investment, ScorePlay is poised to become a leader in sports technology, bridging the gap between teams, players, and fans through cutting-edge content management solutions.
Source: CNBC
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